World on Fire

What's wrong with this video?
It cost $150,000, but only $15 to produce. Where did all the money go?

A Message from Sarah McLachlan:


When Sophie Muller and I made World on Fire, our hope was to show how easy it can be to use your wealth to help make immeasurable improvements in peoples lives. Media that Matters is about people making the switch from apathy to action. I’m so happy to have World on Fire be recognised as a motivator of that kind of change.


"We need not a human answer to an earth problem, but an earth answer to an earth problem. The earth will solve its problems, and possibly our own, if we will let the earth function in its own ways. We need only listen to what the earth is telling us."


For this hearing to occur, humanity needs a better story by which to live: "We need a story that will educate us, a story that will heal, guide, and discipline us." In this story we need to imagine ourselves less as "a being on the earth or in the universe than a dimension of the earth and indeed of the universe itself."